The Dead Cat Strategy

Let us suppose Trump is losing an argument. The facts are overwhelmingly against him, and the more people focus on the reality the worse it is for Trump and his agenda. His best bet in these circumstances are to perform a maneuver that a great campaigner describes as 'throwing a dead cat on the table, There is one thing that is absolutely certain about throwing a dead cat on the table, everyone will shout, “Jeez, there’s a dead cat on the table!"

In other words, they will be talking about the dead cat the subject Trump wants them to talk about and they will not be talking about the issues that have been causing them so much grief.

Trump apparently has an endless supply of dead cats, seemingly able to conjure them from insignificant news stories and throw them on the boardroom table by way of an angry tweetstorm. The media loves this because they know that people eat it up, whether they’re Trump supporters who share his “rage” or critics who are repeatedly appalled by his antics.